A Honda executive has finally confirmed its plan to ditch the Euro-spec Honda Accord globally in 2015. Unfortunately there has been no plan for replacement so far.
Honda Australia director Stephen Collins said that local sales of the Accord Euro will be stopped sometime in 2015, as a result of Honda’s decision to drop the model in all markets.
“February next year will be the final month of production for Australia. The fact is that because the Euro was not sold in the US at all [Ed. Note: it was sold as the Acura TSX], the lead market was primarily Europe and that segment is declining, so ultimately that led to this global decision,” Collins told Australia’s The Motor Report.
This is not the first time we have heard of Honda’s plans to discontinue the Euro-spec Accord, but this is the first official confirmation. Australia is a unique market as far as the Accord is concerned, with both the European and North American Accord sedans being available.
“We were very unique in the world in selling two Accords in the same market, but it was hugely successful for a time,” the executive said, adding that Honda sold over 60,000 Accord Euro cars across the two generations offered in Australia.
However, starting from 2015, Honda Australia will concentrate on the latest generation of the North American “wide-body” Accord which arrived in the country early last year.
The Honda Accord clearly has a fan base in Europe and in my view not offering a model in this segment may not be the wisest decision for the Japanese company.